Our Founders saw the untapped synergy between students, faculty, and business owners and created the San Diego State University’s Business Consulting Group (BCG) to unify the San Diego community through consulting-related projects and provide transformative experiences to all who come into contact with the organization. 

Each semester, we see students, faculty, and business owners working side-by-side to tackle real-world business issues. We live by stand by our values of integrity, intention, commitment, vision, and excellence and hope that each project helps:


  • Students recognize their potential, discover their passions, and develop multi-faceted business skills beyond their years.
  • Faculty see their knowledge, experience, and advice fully utilized by students to meaningfully serve the community.
  • Business owners avoid the painstakingly high costs of consultants and become equipped with search insights and actionable recommendations to continue their mission and succeed in the marketplace.

Are you a student hoping to reach the next level? Take a look at our Student Programs.

Are you a business owner looking for some help? Take a look at our Consulting Services.

Are you a faculty member aspiring to give back? Take a look our current team. 

Want to learn more? We’d love to sit down in person and talk with you one-on-one!

Consulting Services


At the Business Consulting Group, our mission is to unify the community through transformative experiences. Our goal is to equip you, our client, with research insights and actionable recommendations at no cost so that you can focus on the things you love to do and do them well. 

We have a team of the highly ambitious business students from SDSU ready and eager to volunteer their time, energy, and knowledge to serving you. Our typical Student Consultant has a GPA of 3.5-3.8, is involved in at least two clubs, and has had at least two jobs/internships before joining the Student Consulting Program. We also partner with Faculty in different departments to guide the Student Team with their years of industry experience and university research. 

We’re proud to have served a few San Diego businesses by delivering research insights and actionable recommendations. See how we can help you!

Business Plans

We help you find strategies and systems to achieve your objectives.

We can help you with:

  • Due Diligence
  • Competitive Landscape Analysis
  • SWOT Analysis
  • Business Expansion Strategy
  • Product Development Strategy
  • Supply Chain Strategy
  • Due Diligence

Data Analytics & Insights

We turn data into information in the areas of marketing, finance, or production to deliver actionable insights that help your business become more effective and efficient.

We can help you with:

  • Demographic Analysis
  • Productivity Analysis
  • CAPEX Analysis
  • Financial Analysis
  • Cost accounting
  • Benchmarking

Marketplace strategy

We provide advice on entering markets, promoting products, and build brands by helping you understand where you are, where you want to be in the market, and how to get there.

We can help you with:

  • Target Market Research
  • Total Addressable Market
  • Consumer Insights
  • Go-To-Market Strategy
  • Pricing strategy
  • Branding Assessment
  • Integrated Marketing Communications Assessment
  • Social Media Assessment


Ram Krupa Real Estate LLC, Fall 2017, Proposed Multi Project Hotel Market Feasibility Study 


Student Programs

At the Business Consulting Group, our mission is to unify the community through transformative experiences. Our goal is to equip you, our members, with an experience that will help you recognize your potential, discover your passion, and develop multi-faceted business skills beyond your years.

We’ve partnered with San Diego businesses, from local, family-owned businesses to venture-backed start-ups, to give you projects so that you can get your hands dirty in a fun and safe learning environment. We’ve also worked with professionals from consulting firms and other industries to come teach you a thing or two in workshops and help you find cool jobs and internships.

You’ll be part of a tight-knit team of students working on this project. The best part is that while you will be led by a Faculty Advisor and a Project Manager, you’ll ultimately be your own boss; you’ll be selecting your own projects and picking your own deadlines that work with your schedule. 

What are you waiting for? Apply now through our Spring 2018 Project Application! Check out the list of projects that you can work on this semester!

Project Number No. 1
Company Agape House
Client Darin Johnson, Pastor
Project Scope Agape House is a radically inclusive, nonprofit organization supporting spirituality and social justice for all students  regardless of religion, race, ethnicity, nationality, gender identity, ability, documentation, or sexual orientation.
Agape House focuses on supporting the marginalized and oppressed through retreats, leadership training, one-on-one mentoring, and a variety of other personal healing and empowerment programs.The goal for every Agape member is to be a part of an authentic community and become a leader in social transformation. To reach that goal, Agape House is constructing a 2-floor community center below 3 floors of communal housing for 40-50 students. This facility will be built in 2020. The primary goal of this project is to assess the branding of Agape House and provide a strategic communication plan. By the end of the project, Agape House should be able to more effectively engage students and increase donor funding.
Tag Words Entrepreneurship, Business Models, Strategy, Marketing, Branding, Financial Projections, Interior Design, Religion, College, etc.
Resources Agape House Material – Vision to Build 2018

Agape House Official Website


Project Number No. 2
Company MetroPCS
Client Guillermo Miranda, Owner
Project Scope MetroPCS is a prepaid wireless service in the United States that is part of T-Mobile US, Inc. A particular franchise store in Chula Vista is owned by Guillermo Miranda. Guillermo is an SDSU student participating in the Lavin Entrepreneur Program and hopes to be an entrepreneur in his own right after he graduates.
Guillermo bought the rights to the franchise 6- months after years of working in the store. Ever since he has owned and managed the business, the business has been outperforming historical numbers and is on track to outpace his competition. Guillermo would like to sell his business within 3-5 years in order to pursue other entrepreneurial interests. However, as a relatively new store owner of a growing business, he faces many challenges. The MetroPCS store fails to provide an integrated system in which franchise owners like Guillermo can gain financial insight into his store. He currently uses inefficient methods to assess his financial performance. He also has not paid himself a salary since he has owned the store. On top of that, competition is fierce since there is at least 200 MetroPCS stores in the area.
The primary goal of this project is to determine a valuation for the store at the 3-year and 5-year mark, to provide recommendations to improve financial systems and insights, and to determine his salary on a year-to-year basis. By the end of the project, Guillermo should be able to understand the market price of his business and focus on the systems and processes that will increase his growth over the next 5 years.
Tag Words Entrepreneurship, Due Diligence, Financial Projections, Accounting, Legal, Mobile, Retail




Project Number No. 3
Company 41 Orange, Inc.
Client Gregg Anderson, Owner
Project Scope 41 Orange, Inc. is a venture-backed marketing agency in Old Town, San Diego. The 3-year-
old agency was started by a husband and wife who graduated from SDSU. They help their
client’s grow through in-bound marketing, a process focused on attracting customers
through relevant and helpful content like blogs, search engines, and social media. The goal
of in-bound marketing is to build trust, establish credibility, and add value at every stage in
their client’s customer buying journey.
In 2017, 41 Orange, Inc. grew by 135% and in 2018, it is projected to grow by 300%. This
past January, the company closed a six-figure seed round to fund its growth. The executive
team aims to sell the business by 2020 for $50M.
With rapid growth and ambitious goals comes challenges. Gregg Anderson, the CEO,
struggles to have time to perform strategic planning activities. “When you are growing this
fast, it’s very difficult as a CEO to keep an eye on emerging trends and to uncover potential
The primary goal of this project is to deliver deep insights into 41 Orange Inc.’s competitors
and the inbounding marketing services market. Once the company understands their
competitors and the gaps in the marketplace, they will be better positioned to take
advantage of potential opportunities. By the end of the project, 41 Orange, Inc. should be
equipped with a strategic plan for developing intellectual property, expanding service lines,
and selling their business.
Tag Words Entrepreneurship, Marketing, Strategy, Business Plan, Venture-Capital, Alumni
Resources https://41orange.com/

“I have a better understanding of my potential and my strengths after completing this project.”
Not convinced? We have a 100% satisfaction rate. Here’s what students have to say:

“I feel like this project has helped me develop new skills and techniques far beyond my peers.”

“I feel like featuring this project on my resume will definitely help me get the next job/internship they are looking for.”

“I am proud of the work that I did during the project.”

Take a chance and apply!

Still not convinced? Reach out to us and we’d love to talk! Contact us


Meet the Team

When, How, Why we started.

The Executive Team

Rubina PopalRubina Popal – President                                      Senior

Major: Management

Role: To bring to life multiple successful running programs, including the Professional Development Program and Student Consulting Program.

Reason for joining: I wanted to create an organization that gives students a real world, hands on opportunity working with local businesses in San Diego. I wanted to bring together like minded, driven students of all ages and give them an opportunity to work with clients working towards their degrees.

Ralph MolinaRalph Molina – Vice President                             Junior

Major: Accounting

Role: Build sales funnel and project the management system for consulting projects.

Reason for joining: I was told I could not land a consulting internship, so I decided to propel this club to a position where it can now provide that opportunity for anyone with the same aspirations.

Lawrie GermanLawrie German – VP of Finance                          Junior

Major: Accounting

Role: Manage external funding, expenses, revenue cycles, bookkeeping and oversee client transactions from start to finish.

Reason for joining: To contribute to the success of the local San Diego business community and get a better understanding of its operations.

Edit photoJason Cornell – VP of Marketing                      Freshman

Major: Marketing

Role: Implement marketing strategies to attract new student members and establish the organization online.

Reason for joining: I felt that, as a business major, I needed to involve myself in more than just my course load to separate myself from my peers and expose myself to the inner-workings of the business world.


Kira HallKira Hall – Secretary

Major: Finance

Role: Supervise the Student Consulting Workshops.

Reason for joining: I wanted to help establish an organization where students can get hands-on experience in consulting, which encompasses such a wide variety of business operations and can be applied to all majors.

Faculty Advisor

John Francis, Ph.DJohn Francis

Associate Professor, Management

John Francis is an Associate Professor of management for the College of Business Administration. Prior to coming to SDSU, Dr. Francis taught at Iona College in the New York City area, Mississippi College and the University of Memphis. He teaches International Management, Business Policy and Strategy, and Entrepreneurship. He graduated with his bachelor’s degree in business administration from the University of Montevallo in Alabama. He received his masters in business administration from Samford University in Alabama and his Ph.D. from the University of Memphis.

His work experience includes positions in project management and financial analysis for BE&K Inc. and Rust International, international engineering and construction firms. Dr. Francis also spent three years doing research and program development for the Center for International Business Education and Research (CIBER) at The University of Memphis. Francis has published several peer-reviewed articles and has spoken at numerous international conferences. His research focusing primarily on turnaround strategies for declining firms, international mergers and acquisitions and foreign market entry strategies.

Specialized Project Faculty Advisor

Tanya HertzTanya Hertz

Tanya Hertz is an expert in Leadership Training, Communications, Labor Relations and Organizational Development and has helped organizations improve employee job satisfaction, workplace productivity and implement effective communication strategies.

Tanya Hertz is also a serial entrepreneur; she has founded businesses in several industries, including food manufacturing, real estate, nutraceuticals, and industrial packaging. Her research in both business ethics and entrepreneurship has shaped her views about what it means to create an ethically-sound, successful organization. Some of the ventures that Tanya has helped to create include: Omni California Real Estate, TM Enterprises, Vektro Pack International, Bookworms Vitamins, and Epicurean Events.

Tanya shares her passion for business management and entrepreneurship through consulting and teaching. She is a full-time Professor at San Diego State University where she teaches classes such as Entrepreneurship, Organizational Behavior and Human Resource Management.



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